Buying Art for Your Home: The Expert Guide

Buying art to truly transform a room in the way you desire, at an affordable price, is possible. With the help of two experts—namely LUMAS Gallery Manager Sonja Mueller and Marketing Coordinator and Publicist Dimitra Sarakinis—we’ve curated five steps to becoming a true art connoisseur with an aesthetically and atmospherically enviable home. 

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Social media: bringing together businesses and consumers and bringing out the artist in us all

Social media has radically changed the way consumers interact with brands, and now businesses are having to almost entirely rewrite their marketing strategies. Reflecting upon the marketing studies I undertook this year under the light of our hyper-digitalised times, the bulk of our dense subject readings (emphasis on bulk) now appear almost wholly obsolete. Of course, some concepts are more enduring than others—such is the case with "the medium is the message"—but many are simply no longer compatible with the transformed way consumers are interacting with brands.

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